The conversion API resource hub
A conversion API reports conversions to an ad platform server-to-server, so ad blockers, iOS privacy limits, and dropped pixels can't hide your results from the algorithm. This hub collects ConviFlo's guides and features on server-side tracking for lead generation across Meta, TikTok, and Google.
Understand server-side tracking
By platform
Why values matter more than events
Reporting that a conversion happened is table stakes. Reporting what it was worth is what changes optimization.
Frequently asked questions
Do I need a conversion API if my pixel already works?
Yes, if you buy leads at any scale. Ad blockers, Safari and iOS limits, and dropped page loads mean the pixel alone under-reports — and the platform optimizes on what it sees. Running pixel plus server events with deduplication recovers the missing signal without double-counting.
Is setting up a conversion API technical?
Traditionally yes — server code, event matching, deduplication keys. Inside ConviFlo it's configuration: funnels capture the identifiers at the point of capture and the platform sends the server events for you, values attached.
Which conversion APIs does ConviFlo support?
Meta Conversions API and TikTok Events API for paid social, plus Google Ads conversion tracking with click-ID capture for search. Each is documented on its feature page above.
Maximize the value of every lead.
Score every answer, qualify in real time, and route high-value leads where they convert — so every dollar of ad spend works harder.
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