Industry
Lead-gen funnels built for home services
ConviFlo turns paid clicks into qualified home-services jobs. Instead of a name-and-number form that treats a $200 repair and a $30,000 remodel the same, a ConviFlo Flo asks the questions that determine job value — property type, ownership, timeline, budget — scores each answer in real time, filters out renters and price-shoppers before they hit your CRM, and routes the high-value jobs to your fastest closer.
Every lead costs the same. Every job doesn't.
Meta charges you the same for a tire-kicker and a full-roof replacement. Standard forms can't tell them apart, so your sales team burns hours finding out the hard way.
Renters and out-of-area clicks pollute your CRM.
Without qualification at the point of capture, 20–40% of home-services leads are unserviceable — wrong area, not the homeowner, no budget. You pay for the click AND the wasted follow-up.
The algorithm optimizes toward whatever you feed it.
If every form-fill fires the same conversion event, Meta optimizes toward cheap leads, not valuable ones. Feeding back scored, qualified events teaches it to find homeowners with real jobs.
What a home-services Flo looks like
- 1
Qualify ownership and area first
Slide one asks property type and zip. Renters and out-of-area respondents branch to a polite exit before they ever become a 'lead'.
- 2
Score the job while you capture it
Job type, urgency, and budget answers each carry point values. A same-week roof replacement scores 90; a someday-maybe gutter question scores 15.
- 3
Compute a dollar value per lead
ConviFlo's dynamic lead value combines scores into an estimated job value, attached to the lead and passed to your pixel.
- 4
Route and fire clean events
High-value jobs go straight to your closer's phone; the rest to nurture. Meta gets value-weighted conversion events, so the algorithm hunts bigger jobs.
The math that changes campaigns
Say 100 leads cost $3,000. A plain form delivers them unsorted. A qualifying Flo splits them:
- 28 disqualified (renters, out of area)$0 wasted follow-up
- 51 standard jobs, avg $1,800 value$91,800 pipeline
- 21 high-value jobs, avg $9,500 value$199,500 pipeline, routed first
Frequently asked questions
Which home-services businesses use funnels like this?
Roofing, solar, HVAC, flooring, remodeling, windows and doors, plumbing, painting, pest control — any trade buying leads with paid traffic where job values vary widely.
Does ConviFlo limit how many leads I can collect?
No. Every plan includes unlimited leads. Plans differ by number of active Flos and features, never by lead volume.
Can I send high-value leads to my CRM and the rest somewhere else?
Yes — routing rules use scores and answers, so you can send emergency jobs to a phone-first pipeline and long-timeline leads to email nurture.
Maximize the value of every lead.
Score every answer, qualify in real time, and route high-value leads where they convert — so every dollar of ad spend works harder.
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