Industry
Roofing lead generation that sorts repairs from replacements
Roofing lead generation lives or dies on job value: a $400 patch and a $28,000 replacement cost the same per click. A ConviFlo roofing Flo asks the questions that separate them — roof age, damage type, ownership, timeline — scores each answer in real time, filters renters and out-of-area clicks before they reach your CRM, and routes storm-damage and full-replacement jobs to your fastest closer.
A patch and a replacement cost the same per click.
Meta and Google charge identical CPCs for wildly different jobs. A name-and-number form can't tell a gutter question from a full tear-off, so your closers find out on the phone — on your dime.
Storm chasing is a speed game your form is losing.
After hail or wind, the homeowner books whoever calls first. Leads that sit unsorted in a CRM queue while urgent jobs age are jobs your competitor closes.
Renters and out-of-area clicks eat your budget twice.
You pay for the click, then pay again in wasted follow-up. Without qualification at capture, 20–40% of home-services leads are unserviceable from the start.
What a roofing Flo looks like
- 1
Qualify ownership and area on slide one
Property type and zip first. Renters and out-of-coverage respondents branch to a polite exit before they ever become a lead you pay to work.
- 2
Separate repair from replacement
Roof age, damage type, and scope questions carry points — an aging roof with storm damage scores toward replacement; a small leak scores as a repair lead.
- 3
Score urgency for the storm season
"Actively leaking" or "insurance claim in progress" answers push a lead's score and urgency flag up, so the time-critical jobs surface instantly.
- 4
Route the big jobs to a phone, fast
High-score replacement and storm jobs go straight to your closer; small repairs to the standard pipeline. Value-weighted events go back to the ad platform so it hunts more big roofs.
The math on 100 roofing leads
Say 100 leads cost $4,000 in ad spend. Unsorted, they all look the same. A qualifying Flo splits them:
- 26 disqualified (renters, out of area)$0 wasted follow-up
- 52 repair jobs, avg $900 value$46,800 pipeline
- 22 replacement jobs, avg $14,000 value$308,000 pipeline, routed first
Frequently asked questions
What's the best way to generate roofing leads with paid ads?
Run Meta or Google traffic into a qualification funnel rather than a bare contact form. Qualify ownership and service area first, score job type and urgency, and route high-value replacement jobs to a phone-first pipeline. That turns identical clicks into a sorted pipeline instead of a guessing game.
How do I filter out bad roofing leads before my CRM?
Disqualification rules at the point of capture — renters, out-of-area zip codes, and no-timeline browsers branch to a polite exit inside the funnel and never enter your CRM or fire conversion events.
Does ConviFlo limit lead volume during storm season?
No. Every plan includes unlimited leads — a hail-storm spike changes your pipeline, not your bill.
Maximize the value of every lead.
Score every answer, qualify in real time, and route high-value leads where they convert — so every dollar of ad spend works harder.
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