Glossary

Lead-gen terms, defined plainly

Short, clear definitions of the concepts behind paid-traffic lead generation — each with a practical example and links to go deeper.

Lead Qualification

Lead qualification is the process of deciding whether a lead is worth sending to sales, booking, or a CRM based on fit, intent, budget, location, and urgency.

Lead Scoring

Lead scoring is the practice of assigning point values to a lead's answers and attributes so leads can be ranked by how likely — and how valuable — they are to convert.

A Conversion API (CAPI) is a server-to-server channel for reporting conversion events directly to an ad platform, instead of relying only on a browser pixel that ad blockers and privacy features can interrupt.

Multi-Step Form

A multi-step form breaks a long form into a sequence of single-question screens, so visitors make one small commitment at a time instead of facing every field at once.

Conditional Logic Form

A conditional logic form changes its behavior based on the visitor's answers — showing different questions, skipping irrelevant steps, disqualifying bad fits, or routing to different outcomes depending on what was answered.

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