Industry
Solar lead generation that finds the high-bill homeowners
Solar lead quality comes down to a few answers: does the prospect own the home, what's their monthly electric bill, and are they ready to act? A ConviFlo solar Flo asks exactly those questions, scores each answer in real time, disqualifies renters and low-bill households before they hit your CRM, and routes high-bill, high-intent homeowners straight to your sales team.
Solar leads are expensive — unqualified ones are ruinous.
Solar CPLs run among the highest in home services. When a $80+ lead turns out to be a renter or a $60-a-month bill, that's pure ad spend down the drain — and it happens constantly without qualification.
The bill amount is the deal size, and forms never ask it.
Monthly electric spend predicts system size, savings, and close rate better than any other answer. A form that skips it delivers leads your team must re-qualify from scratch.
Aggregator leads are resold and war-torn.
Shared leads from solar aggregators reach you fourth-hand and price-shopped. Owning your own funnel means exclusive leads with attribution back to the exact ad that produced them.
What a solar Flo looks like
- 1
Ownership first, always
Renters can't buy solar. The first slide filters them to a polite exit before they cost you follow-up time.
- 2
Ask the bill, score the bill
"What's your average monthly electric bill?" is the highest-signal question in solar. $450+ scores 40 points; under $100 scores 5. The score reflects deal size before anyone picks up a phone.
- 3
Gauge timeline and motivation
"This quarter" vs "just curious" separates pipeline from nurture. Motivation answers (bill shock, outage worries, EV purchase) add context your closers use on the first call.
- 4
Route by system-size potential
High-bill homeowners with near-term timelines go to your senior closers; smaller or slower leads to nurture. Value-weighted events teach the ad platform to find more big-system households.
The math on 100 solar leads
Say 100 leads cost $8,000 in ad spend. A qualifying Flo sorts them before your team dials:
- 31 disqualified (renters, sub-$100 bills)$0 wasted follow-up
- 48 mid-bill homeowners, avg $18,000 system$864,000 pipeline
- 21 high-bill + near-term, avg $32,000 system$672,000 pipeline, routed first
Frequently asked questions
How do I generate my own solar leads instead of buying shared ones?
Run your own Meta, TikTok, or Google campaigns into a qualification funnel you control. You get exclusive leads with full attribution, qualified by ownership and bill size before they reach your CRM — at a cost per qualified lead that usually beats aggregator pricing.
What questions qualify a solar lead best?
Home ownership (non-negotiable), average monthly electric bill (predicts system size and savings), timeline, and roof characteristics if relevant. ConviFlo scores each answer so the lead arrives ranked, with an estimated deal value attached.
Does ConviFlo charge more as solar campaigns scale?
No — every plan includes unlimited leads with no per-lead fees, so scaling spend scales your pipeline, not your software bill.
Maximize the value of every lead.
Score every answer, qualify in real time, and route high-value leads where they convert — so every dollar of ad spend works harder.
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