Feature
Score every answer. Know what every lead is worth.
Lead scoring is the practice of assigning point values to a lead's answers and attributes so you can rank leads by how likely and how valuable they are to convert.
In ConviFlo, every answer in a Flo can carry points. Scores accumulate in real time as the respondent moves through the funnel, combine into a dynamic lead value — an estimated dollar figure for the job or deal — and drive routing, so your best leads are identified before they hit your CRM, not weeks later in a spreadsheet.
Best for
- Teams that treat leads differently by value — call the big jobs first, nurture the rest
- Advertisers feeding value signals back to Meta and Google for value-based optimization
- High-volume funnels where a human can't triage every lead by hand
- Businesses with wide job-value ranges: home services, legal intake, B2B demos
Not the right fit for
- Flows where every conversion is worth the same amount
- Content downloads and low-stakes captures that don't need ranking
How scoring works in ConviFlo
- 1
Attach points to answers
Each choice in a question carries a point value you set. “Replace whole roof” scores 60; “clean my gutters” scores 10. Budget, timeline, and intent questions all contribute.
- 2
Scores accumulate live
As the respondent answers, their score builds in real time — no batch processing, no next-day enrichment. By the final slide, the lead arrives already ranked.
- 3
Scores become a dollar value
ConviFlo's dynamic lead value maps score patterns to an estimated deal value, attached to the lead record and available to your pixel, CRM, and webhooks.
- 4
Value drives routing and ad signals
Route above-threshold leads to a phone-first pipeline and the rest to nurture. Pass value-weighted events back to Meta and Google so the algorithm optimizes toward your most valuable respondents, not your cheapest form-fills.
A scoring table, concretely
A solar Flo scores three answers. Two respondents, very different leads — visible the moment they submit:
| Question | Respondent A | Respondent B |
|---|---|---|
| Monthly electric bill | $450+ (40 pts) | Under $100 (5 pts) |
| Own or rent? | Own (30 pts) | Own (30 pts) |
| Install timeline | This quarter (30 pts) | Just curious (5 pts) |
| Total score → routing | 100 — routed to closer | 40 — email nurture |
Frequently asked questions
What is lead scoring?
Lead scoring is the practice of assigning point values to a lead's answers and attributes so you can rank leads by how likely and how valuable they are to convert. ConviFlo scores answers in real time, inside the funnel.
What is dynamic lead value?
Dynamic lead value is ConviFlo's estimate of what each lead is worth in dollars, computed from their scored answers. It travels with the lead to your CRM and can be passed to ad platforms as a value signal for value-based bidding.
Do I need a data team to set up scoring?
No. Scoring is configured per answer in the Flo builder — you assign points where they make sense for your business. Most teams have a working scoring model in under an hour.
How does scoring help my ad campaigns?
When you fire value-weighted conversion events instead of flat form-fill events, Meta and Google optimize delivery toward people who look like your high-value respondents. Scoring is what makes that signal possible.
Maximize the value of every lead.
Score every answer, qualify in real time, and route high-value leads where they convert — so every dollar of ad spend works harder.
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