Comparison
ConviFlo vs Heyflow
Heyflow is a capable flow builder with deep tracking integrations, aimed at growth teams with bigger budgets. ConviFlo focuses the same paid-traffic use case on one outcome: maximizing what each lead is worth — scoring answers, qualifying in real time, and routing high-value leads — at a flat price with unlimited leads. Smaller teams and agencies get ConviFlo's core value at a fraction of Heyflow's typical spend.
Where Heyflow shines
Heyflow earned its place with performance marketers through robust server-side tracking and enterprise-friendly features. Larger growth teams with dedicated ops and four-figure tool budgets get a lot of configurable depth.
Where ConviFlo is different
ConviFlo ships the parts that move ROAS — immersive multi-step Flos, conditional qualification, lead scoring and dynamic lead value, Meta Pixel + CAPI and GTM tracking — without the enterprise pricing ladder. Every plan includes unlimited leads, and you can be live the same afternoon you sign up.
| Feature | ConviFlo | Heyflow |
|---|---|---|
| Lead scoring & dynamic lead value | Yes, built in | No |
| Real-time qualification & disqualification | Yes | Partial |
| Meta Pixel + Conversion API | Yes | Yes |
| GTM / dataLayer events | Yes | Yes |
| Unlimited leads on every plan | Yes | No — volume-tiered |
| Entry price | $15/mo self-serve | Significantly higher, quarterly billing |
| Built for | Media buyers & lean agencies | Larger growth teams |
Choose Heyflow if…
- You have enterprise compliance or SSO requirements
- You need their specific niche integrations
- Tool budget isn't a constraint
Choose ConviFlo if…
- You want lead scoring and value calculation, not just lead capture
- You want predictable flat pricing that doesn't climb with volume
- You're an agency running many campaigns and need per-campaign Flos without per-lead anxiety
Frequently asked questions
Is ConviFlo cheaper than Heyflow?
For most teams, substantially. ConviFlo starts at $15/mo self-serve with unlimited leads on every plan, while Heyflow's plans are volume-tiered and typically start considerably higher on quarterly billing.
Does ConviFlo support server-side tracking?
Yes — Meta Conversion API support alongside the Pixel, plus GTM/dataLayer events and UTM and click-ID capture on every lead.
Maximize the value of every lead.
Score every answer, qualify in real time, and route high-value leads where they convert — so every dollar of ad spend works harder.
No credit card required · Live in minutes