Feature
Every lead arrives with a price tag
Dynamic lead value is an estimated dollar value computed per individual lead at the moment of capture, derived from that lead's scored answers rather than a campaign-wide average.
Averages lie: a $30,000 remodel inquiry and a price-shopper produce the same row in most CRMs. ConviFlo computes a value per lead as the answers come in — budget, timeline, scope, and intent each contribute — so your pipeline, your routing, and your ad platforms all see what each lead is actually worth.
Best for
- Businesses with wide deal-value ranges — home services, legal, B2B
- Value-based bidding on Meta and Google
- Sales teams that should call the biggest jobs first
- Agencies proving campaign value beyond raw lead counts
Not the right fit for
- Offers where every conversion is worth the same
- Flows with no answer data to compute value from
How dynamic lead value works
- 1
Answers carry points
You assign point values where they predict worth — a $450+ electric bill, an ASAP timeline, a whole-home project. The mapping comes from your own close-rate history.
- 2
Points become dollars
Score patterns map to an estimated deal value, computed live as the respondent moves through the Flo. No batch enrichment, no next-day scoring job.
- 3
The value travels with the lead
It lands on the CRM record, drives routing thresholds, and rides along on webhooks — so every downstream system can prioritize by worth.
- 4
The value teaches your ads
Value-weighted conversion events tell Meta and Google what a good lead looks like, shifting optimization from cheapest-form-fill toward highest-worth respondent.
Two leads, same campaign, different price tags
A solar Flo scores three answers into very different valuations:
| Signal | Lead A | Lead B |
|---|---|---|
| Monthly electric bill | $450+ (40 pts) | Under $100 (5 pts) |
| Ownership | Owns (30 pts) | Owns (30 pts) |
| Timeline | This quarter (30 pts) | Just curious (5 pts) |
| Computed value → action | $32,000 est. — closer calls now | $2,400 est. — email nurture |
Frequently asked questions
What is dynamic lead value?
An estimated dollar value computed per individual lead at capture, from their scored answers — instead of judging every lead by a campaign average. It travels with the lead to your CRM, routing rules, and ad-platform events.
How accurate are the computed values?
As accurate as the scoring model behind them — which you calibrate from your own historical close rates per answer segment, then validate quarterly against real outcomes. A directionally-right value applied consistently beats no value everywhere it matters: routing, bidding, and reporting.
How does lead value improve ad performance?
Ad platforms optimize toward the events you send. When events carry values, Meta and Google's value-based bidding hunts people who resemble your high-value respondents rather than your cheapest converters — typically improving lead quality at similar spend.
Do I need lead scoring set up first?
Yes — dynamic value is computed from answer scores, so scoring is the foundation. Both are configured in the same Flo editor; most teams set them up together in under an hour.
Maximize the value of every lead.
Score every answer, qualify in real time, and route high-value leads where they convert — so every dollar of ad spend works harder.
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