Feature
Meta CAPI, on by default
The Meta Conversions API sends conversion events server-to-server directly to Meta, recovering the signal that ad blockers, iOS privacy features, and browser limits strip from pixel-only tracking.
Every ConviFlo Flo fires Meta events through the pixel and the Conversions API together, deduplicated automatically with matching event IDs. There's no gateway to configure, no server container to maintain, and no dedup logic to get subtly wrong — connect your pixel and the plumbing is done. Better still, the events can carry what a generic CAPI setup can't: the lead's score and estimated value.
Best for
- Meta advertisers whose reported CPA has drifted from reality
- Teams running value-based bidding that need value on the event
- Anyone burned by a mis-deduplicated DIY CAPI setup
- Agencies standardizing tracking across client accounts
Not the right fit for
- Sites with no Meta spend — pixel-only is fine without it
- Pure content sites with nothing to convert
How ConviFlo handles Meta events
- 1
Connect your pixel once
Add your pixel to the Flo and both channels activate: browser pixel for immediacy, Conversions API for reliability. No separate CAPI project or third-party bridge.
- 2
Events fire in pairs, count as one
Matching event IDs let Meta merge the pixel and server event automatically — conversions are blocker-proof without ever double-counting.
- 3
Attribution rides along
UTMs and click IDs captured at funnel entry attach to the event, so every conversion traces to the exact ad, ad set, and campaign.
- 4
Quality rides along too
Because the Flo scored and qualified the lead, the event can carry its value — and disqualified respondents fire nothing, so Meta never learns from junk.
What Meta receives per qualified lead
One lead, one deduplicated event, full context:
| Field | Value | Why it matters |
|---|---|---|
| Event | Lead — pixel + CAPI, merged | Complete signal, counted once |
| Click ID + UTMs | Captured on entry | Attribution to the exact ad |
| Event value | $9,500 est. job value | Fuels value-based bidding |
| Disqualified traffic | No event fired | Algorithm never optimizes toward junk |
Frequently asked questions
Do I need a tag manager or CAPI gateway with ConviFlo?
No. ConviFlo fires pixel and Conversions API events natively and deduplicates them automatically. Setup is connecting your pixel — not commissioning a server-side tagging project.
How does ConviFlo prevent double-counted conversions?
Every conversion's pixel and server events share a matching event ID, which Meta uses to merge them into one. Deduplication is automatic and always on — the failure mode of DIY setups doesn't exist here.
Can events include lead value for value-based bidding?
Yes — that's the point of doing CAPI inside the funnel tool. The Flo already knows the lead's score and estimated value, so the event carries it, and Meta can optimize toward worth instead of volume.
What about iOS and ad blockers?
Server events don't pass through the visitor's browser, so blockers and iOS privacy features can't strip them. You report complete conversions even when the pixel is blind.
Maximize the value of every lead.
Score every answer, qualify in real time, and route high-value leads where they convert — so every dollar of ad spend works harder.
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