Use case
Your hottest lead is cooling right now
Lead routing is the automatic assignment of each new lead to the right follow-up path — a closer's phone, a booking link, a nurture sequence — based on the lead's score, answers, and urgency at the moment of capture.
Speed-to-lead is one of the most repeated findings in sales research: contact rates collapse as minutes pass, and high-intent leads book with whoever reaches them first. The problem isn't knowing this — it's that most capture stacks can't tell which lead is hot. ConviFlo can: intent is scored during the funnel, so the moment a high-intent lead submits, it's already routed to the fast lane.
Best for
- Sales teams competing on response time — home services, insurance, legal
- Mixed-intent traffic where a third of leads deserve a call in minutes
- Teams routing across pipelines: phone-first, booking, nurture
- GHL and LeadConnector operators driving workflow automations off lead data
Not the right fit for
- Uniform follow-up flows where every lead gets the same email
- Content downloads with no sales-touch intent at all
How real-time routing works
- 1
Intent is measured, not guessed
Urgency, timeline, and budget answers carry scores as they're given — the lead's routing decision is computed before the final slide.
- 2
Thresholds pick the lane
Above the hot threshold: phone-first pipeline, instantly. Middle band: standard CRM queue. Below: automated nurture. You set the cutoffs per Flo.
- 3
Delivery is immediate
Routing fires through your integrations in real time — webhook to the closer's channel, GHL workflow trigger, CRM pipeline assignment — with score, value, and answers attached.
- 4
Even the misses are caught
Partial capture means a high-intent lead who bailed at the last step still routes for follow-up — with everything they'd already answered.
Three leads, three lanes, zero triage
One roofing Flo, one afternoon — routing decided at submission, not at tomorrow's pipeline review:
| Lead | Signals | Route |
|---|---|---|
| Storm damage, insurance claim, ASAP | Score 94, urgency flag | Closer's phone — called in minutes |
| Roof aging, replacing this year | Score 61 | CRM queue — same-day follow-up |
| Curious about costs someday | Score 25 | Email nurture — no human time spent |
Frequently asked questions
Why does speed-to-lead matter so much?
Contact and conversion rates fall steeply as minutes pass after submission — high-intent leads are actively shopping and book with whoever responds first. Routing hot leads to a phone in real time is usually worth more than any conversion-rate optimization.
How does ConviFlo know which leads are high-intent?
From the answers: urgency, timeline, and budget questions carry scores configured by you, computed during the funnel. By submission, the lead's score — and therefore its lane — is already decided.
Where can high-intent leads be routed?
Anywhere your stack listens: real-time webhooks, GoHighLevel/LeadConnector workflows and pipelines, CRM assignments, or straight to a booking step inside the Flo itself.
What about leads that don't finish the funnel?
With partial capture, leads who provided contact details mid-flow still route with whatever they answered — so your team follows up on warm abandons instead of losing them.
Maximize the value of every lead.
Score every answer, qualify in real time, and route high-value leads where they convert — so every dollar of ad spend works harder.
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